Cookie Policy
This Cookie Policy explains how Alixir Aesthetics & Medical Clinic uses cookies and similar technologies when you visit alixirclinic.com.
It should be read alongside our Privacy Policy, which explains more broadly how we collect, use and protect personal information.
Who We Are
Alixir Aesthetics & Medical Clinic is operated by Lenka Kandrova, a sole trader providing aesthetic, skin and related treatments.
The business currently provides mobile services in Hitchin and Peterborough.
What Are Cookies?
Cookies are small text files that websites can place on your device when you visit them.
They are commonly used to make websites function correctly, remember preferences, understand how visitors use a website and support advertising or marketing activities.
Some cookies are necessary for a website to operate. Others, such as analytics and advertising cookies, may require your consent before they are placed on your device.
Similar technologies, such as tracking pixels or tags, may perform comparable functions. References to "cookies" in this policy may therefore include similar technologies where appropriate.
How Alixir Uses Cookies
The Alixir website may use cookies and similar technologies to:
- Enable essential website functionality
- Maintain website security and performance
- Support online booking functionality
- Remember choices or preferences
- Understand how visitors use the website
- Measure website traffic and performance
- Understand which pages or treatments attract interest
- Measure the effectiveness of advertising
- Support Google advertising campaigns
- Support Meta/Facebook and Instagram advertising
- Display or integrate third-party functionality
- Improve the website and user experience
The website is intended to use technologies including Google Analytics, Google Tag Manager, Google Ads, Meta/Facebook Pixel, Instagram/Facebook integrations, Google Maps and online booking functionality.
Types of Cookies We May Use
Strictly Necessary Cookies
These cookies are required for essential website functionality.
They may be used for purposes such as:
- Website security
- Basic website operation
- Remembering privacy or cookie choices
- Maintaining sessions
- Enabling functionality necessary for requested services
Because these cookies are necessary for the website to operate or provide a service requested by you, they may not require consent in the same way as optional cookies.
Where possible, strictly necessary cookies should not be used for unrelated advertising or analytics purposes.
Functional Cookies
Functional cookies may allow the website to provide enhanced features or remember choices you make.
These may be associated with functionality provided directly by Alixir or by third-party services integrated into the website.
If functional cookies are not enabled, some optional website features may not operate as intended.
Analytics Cookies
Alixir intends to use Google Analytics to understand how visitors interact with the website.
Analytics technologies may collect information such as:
- Pages visited
- Time spent on pages
- How visitors navigate around the website
- General device or browser information
- Website performance information
- How visitors arrived at the website
This information helps us understand how the website is being used and identify areas that could be improved.
Advertising & Marketing Cookies
The Alixir website is intended to use advertising and marketing technologies including Google Ads and the Meta/Facebook Pixel.
These technologies may be used to:
- Measure advertising performance
- Understand whether advertisements lead to website visits or other actions
- Build or measure advertising audiences
- Limit or manage advertising frequency
- Deliver more relevant advertising
- Understand interactions with marketing campaigns
These technologies may recognise your browser or device across different websites or services, depending on the provider and your privacy choices.
Google Analytics
Alixir intends to use Google Analytics to understand website traffic and visitor behaviour.
Google Analytics may process information about how visitors use the website, including interactions with pages and technical information relating to the visitor's device or browser.
The information generated through Google Analytics may be processed by Google in accordance with Google's own terms and privacy practices.
Google Tag Manager
The website is intended to use Google Tag Manager.
Google Tag Manager is a tool used to manage website tags and tracking technologies.
The presence of Google Tag Manager does not necessarily mean that every tag or tracking technology is active at all times. The cookies or other technologies triggered through it depend on the services configured on the website and the visitor's consent choices where applicable.
Google Ads
The website is intended to use Google Ads technologies.
Google Ads technologies may help Alixir understand whether advertising campaigns result in website visits or other relevant interactions and may support advertising measurement and audience functionality.
Meta Pixel & Social Media Technologies
The website is intended to use the Meta/Facebook Pixel and may include integrations relating to Instagram and Facebook.
These technologies may help measure interactions with Alixir's advertising and website and may allow Meta to receive information about website activity.
Social media integrations may also result in information being processed by the relevant social media provider.
Google Maps
The website may use Google Maps functionality.
Google Maps may involve information being transferred to or processed by Google when the map or associated functionality is loaded or used.
Depending on how the final integration is configured, cookies or similar technologies associated with Google Maps may also be used.
Fresha & Online Booking
Alixir uses Fresha as its online booking and payment provider.
When you interact with Fresha booking functionality, Fresha may use its own cookies or similar technologies and may process information under its own privacy and cookie practices.
If you leave the Alixir website or interact directly with a third-party booking environment, that provider's own terms and privacy practices may apply.
Alixir does not control every cookie or tracking technology placed directly by independent third-party platforms.
Social Media Integrations
The website may include functionality or content associated with Instagram and Facebook.
When you interact with third-party social media functionality, the relevant provider may receive information about that interaction.
The exact information collected and the way it is used will depend on the relevant provider and your settings with that provider.
Third-Party Services
The website and wider Alixir systems currently or potentially involve third-party providers including:
- Fresha
- Meta / Facebook / Instagram
- Hostinger
The business also uses Google Drive as a cloud-storage provider, although Google Drive is not necessarily a website cookie service.
Third-party providers may process information according to their own privacy and cookie policies.
Your Cookie Choices
When you first visit the Alixir website, you may be presented with a cookie consent banner or preference tool.
Where applicable, this should allow you to:
Accept optional cookies
Reject optional cookies
Choose which categories of optional cookies you wish to allow
Rejecting optional cookies should not prevent access to the basic website.
However, some optional functionality may not operate in the same way if particular cookies are disabled.
Strictly necessary cookies may continue to operate because they are required for essential website functionality.
Changing Your Cookie Preferences
You should be able to change or withdraw your consent to optional cookies after making your initial choice.
The website should therefore provide an accessible method for reopening cookie preferences, for example through a Cookie Settings link or similar control.
Changing your preferences will affect future use of optional cookies. It may not automatically remove cookies that have already been stored on your device.
You can also control or delete cookies through your browser settings.
Browser Cookie Controls
Most browsers allow you to view, delete, block or restrict cookies.
The exact process varies depending on the browser and device you use.
Blocking all cookies may affect the operation of some websites and could prevent certain functionality from working correctly.
How Long Cookies Remain on Your Device
Different cookies remain on a device for different periods.
Some are session cookies, which generally expire when you close your browser.
Others are persistent cookies, which remain for a specified period or until they are deleted.
The exact duration depends on the particular cookie and provider.
Alixir's current information does not specify the exact cookie names or retention periods used on the final live website, so we have deliberately not included estimated or invented durations in this policy.
Once the final website configuration is live, the cookie consent system or cookie declaration may provide more detailed information about individual cookies.
International Processing
Some technology providers used by the website may process information outside the United Kingdom.
The information currently supplied by Alixir does not specify all countries in which its providers process or store data.
Where personal information is transferred internationally, the relevant provider and/or Alixir should use appropriate safeguards where required under applicable UK data protection law.
More information about how personal information is handled can be found in our Privacy Policy.
Updates to This Cookie Policy
We may update this Cookie Policy when:
- Website functionality changes
- New technologies or providers are introduced
- Existing tracking technologies change
- Legal or regulatory requirements change
The latest version will be published on the Alixir website with an updated revision date.
Contact Us
If you have questions about this Cookie Policy or the way cookies and similar technologies are used on the Alixir website, contact:
Questions about your privacy?
Operated by Lenka Kandrova, Sole Trader